Overview
- Email marketing delivers an average open rate of 18–25%, click-through rates above 3% and ROI of up to 36× per dollar invested
- Behavior-triggered workflows based on user actions such as downloads or cart abandonment enable immediate, personalized follow-ups
- High-volume campaigns rely on proper SPF, DKIM and DMARC configuration, domain reputation monitoring and adaptive sending to maintain inbox placement
- Mailrelay’s free tier offers up to 80,000 monthly emails and 20,000 subscribers with behavior-based tagging, real-time analytics and expert human support
- Email marketing lets companies own their contact lists and direct communication channels without relying on algorithm-driven platforms