Overview
- FX and Disney reported that streaming viewership for Adults rose about 40 percent in the first 12 days after Season 2’s Aug. 27 premiere, using Disney’s internal streaming data.
- Much of the growth came from overseas, where international viewers doubled compared with Season 1 and were the main driver of the overall increase.
- A standalone prequel episode called “Marathon Day,” released on July 31, helped lift interest in the show and coincided with a roughly 50 percent jump in Season 1 streaming in the weeks before Season 2.
- Critical response strengthened alongside the audience gains, with the show’s Rotten Tomatoes critics score reported to have climbed from 77 percent after Season 1 to 100 percent for Season 2, and most viewing occurring on Hulu in the U.S. and Disney+ internationally rather than on FX/FXX linear channels.
- Industry coverage notes that Adults has grown while reportedly costing less to produce than some peers, a combination that could encourage platforms to favor modestly priced, globally aimed comedies and influence future programming decisions.