Overview

• The adult pacifier trend, which began in China as an anti‑stress practice, has surged in Brazil with heavy social‑media visibility and celebrity associations including Neymar.
• Recent coverage cites millions of TikTok and Instagram views and notes earlier pop‑culture nods, helping normalize the behavior among young and older users.
• Users describe short‑term benefits such as anxiety relief and, anecdotally, help with smoking cessation, though these claims remain unproven.
• Experts warn of infantilization and potential health risks including open bite, altered tongue posture, phonetic difficulties, jaw pain, and oral mucosal lesions.
• Italian outlets report early commercial interest, including claims of pharmacy sales, preorders, and prices up to €100, which are reported assertions and not independently verified.