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Adrian Wojnarowski Launches YouTube Series to Fund St. Bonaventure NIL

He is leveraging his media profile to generate player payments that support St. Bonaventure’s roster-building.

Overview

  • Episodes of The Program with Woj will publish weekly and feature interviews with prominent executives, coaches, and team builders.
  • The show is produced by In the Arena Studios, owned by Chris Corcoran, with title sponsorship from sports-betting technology company Novig.
  • Wojnarowski said the revenue goal is to be distributed directly to players on campus.
  • The initiative follows earlier fundraising moves including a Players Health incentive arrangement, a February memorabilia auction, and the Bonnies Basketball Excellence Fund.
  • Wojnarowski left ESPN in September 2024 to become St. Bonaventure’s first men’s basketball GM; the team went 22-12 in 2024–25 and reached the NIT.