Overview

• The Program with Woj will run on YouTube with interviews featuring prominent team builders drawn from his industry contacts.
• In the Arena Studios is producing the series, with sports betting technology firm Novig as the title sponsor.
• Wojnarowski says all show revenue is intended to be distributed to St. Bonaventure players on campus.
• The project is positioned as fundraising for the basketball program rather than a return to NBA newsbreaking.
• A premiere date has not been announced, and the initiative follows earlier NIL efforts including a Players Health partnership and memorabilia auctions.