Overview

• Lee Do-kyong replaces Kim Ju-young roughly one year into his tenure, marking ADOR’s third chief executive in under four years.
• The board said earlier restructuring goals are complete and the label is moving to an operations-first setup to speed artist activities and business expansion.
• Lee previously led HYBE’s IPX division, overseeing merchandise, licensing, pop-up stores and light sticks, and she spearheaded the THE CITY fan-experience project.
• ADOR manages NewJeans, whose contractual dispute with HYBE continues, while former founding head Min Hee-jin remains in a separate legal fight over stock options.
• The label is pursuing growth initiatives, including June’s 2025 Ador Boys Global Audition to recruit a next-generation boy group.