Overview

• Netflix’s half-year engagement report for January–June 2025 records 144.8 million global streams for the UK limited series Adolescence as its most-viewed show.
• Squid Game Season 2 secured 117.3 million views worldwide, with Season 3 amassing 71.5 million views in its first four days after the June 27 release.
• Political thriller Zero Day and Harlan Coben adaptation Missing You ranked fourth and fifth with 61.3 million and 58 million streams respectively.
• Australia’s domestic drama The Survivors led local viewers with 19.7 million streams, underscoring regional content appeal on Netflix.
• The report highlights Netflix’s strategy of leveraging granular viewership metrics to guide content investment and localization efforts.