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Adobe Unveils India-Centric AI and Education Initiatives at WAVES Summit

The company announced localized tools, strategic partnerships, and plans for a new Noida campus to advance India's creative economy under the 'Create in India, Create for the World' vision.

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Overview

  • Adobe expanded Adobe Express in India with over one million localized templates in eight Indian languages and reduced pricing plans to boost creator adoption.
  • The company launched the AI-powered Creative Experience Studio (ACES) in partnership with Tata Consultancy Services to deliver culturally relevant content and marketing solutions.
  • Collaborations with the Indian Institute of Creative Technology and Accenture aim to provide free Creative Cloud access to students, faculty training, internships, and creativity clubs in schools.
  • Adobe introduced new Firefly AI models, integrated Agentic AI into Creative Cloud and Acrobat, and launched a beta content authenticity app to enhance digital content creation and verification.
  • A new Noida campus, set to open by early 2026, will further establish India as Adobe's largest workforce hub outside the U.S., supporting its growing presence in the region.