Adobe Unveils Firefly AI Video Tool for Creative Cloud

The new Firefly Video Model will offer text-to-video and image-to-video capabilities, setting Adobe apart in the competitive AI video generation space.

Adobe's Firefly Video Model will be available in beta later this year, integrating with Premiere Pro and other Adobe applications.
The tool can generate high-quality videos from text and image prompts, with features like camera angle, motion, and zoom controls.
Firefly Video Model is designed to be commercially safe, trained exclusively on licensed and public domain content to avoid copyright issues.
Adobe's new AI tool also includes Generative Extend, which can add up to two seconds to existing video clips to smooth transitions and fill gaps.
The company aims to assist video editors and content creators by automating tedious tasks, allowing more focus on creative aspects.