Adobe Unveils Enhanced AI-Driven Features Across Creative Apps

Adobe introduces the Firefly Video model and over 100 new features at Adobe MAX 2024, enhancing creative tools with AI capabilities.

Adobe's Firefly Video model allows text-to-video and image-to-video generation, marking a significant advancement in AI video creation.
The new features span Adobe's Creative Cloud suite, including Photoshop, Illustrator, and Premiere Pro, integrating AI for improved productivity and creativity.
Adobe emphasizes responsible AI use, training models on its own Stock data to ensure commercial safety and intellectual property respect.
Generative AI tools in Premiere Pro, like Generative Extend, help streamline video editing by filling gaps and smoothing transitions.
Adobe's strategic focus aims to maintain a competitive edge over rivals like Canva and Apple by leveraging early-mover advantages in AI technology.