Overview
- Adobe and Semrush announced a definitive all-cash agreement valuing the SEO and marketing platform at about $1.9 billion, or $12 per share.
- The price represents roughly a 77% premium to Semrush’s prior close, and the stock jumped about 70% in early trading following the announcement.
- Adobe plans to integrate Semrush’s SEO and generative engine optimization tools with Experience Cloud products, including Adobe Experience Manager, Adobe Analytics and Brand Concierge.
- Executives frame the purchase as a way to give marketers visibility into how brands surface in both traditional search results and AI-generated responses from platforms such as ChatGPT and Gemini.
- Both companies’ boards approved the merger, and Adobe says Semrush founders and other holders representing over 75% of voting power have committed to vote for it, with the deal still subject to customary regulatory review.