Overview
- Adobe agreed to pay $12.00 per share for Semrush, valuing the deal at about $1.9 billion and reflecting roughly a 77% premium to the prior close.
- Both boards approved the transaction, Semrush holders with over 75% of voting power committed to support it, and closing is targeted for the first half of 2026 subject to regulatory review.
- Adobe cites a rapid shift to AI interfaces as a key driver, pointing to Adobe Analytics data showing generative-AI-sourced traffic to U.S. retail sites rose about 1,200% year over year in October.
- The company plans to integrate Semrush across Adobe Experience Cloud, including Adobe Experience Manager, Adobe Analytics, and the Brand Concierge offering, to extend SEO and generative engine optimization capabilities.
- Shares of Semrush jumped around 70% on the announcement while Adobe slipped about 2%, with investors weighing strategy gains against execution and approval risks after Adobe’s abandoned Figma bid.