Overview
- The agreement values Semrush at $12.00 per share, a roughly 77% premium to its prior close, and has been approved by both companies’ boards.
- Semrush founders and major holders have committed votes representing over 75% of the company’s voting power in support of the transaction.
- Adobe plans to integrate Semrush’s SEO and generative-engine-optimization capabilities into Experience Cloud products such as Adobe Experience Manager, Adobe Analytics and Brand Concierge.
- Investors reacted sharply, sending Semrush up about 55%–75% in early trading as Adobe shares slipped roughly 2% to fresh 52-week lows.
- The purchase faces customary shareholder and antitrust reviews, with Adobe’s abandoned 2023 Figma bid cited by outlets as context for potential scrutiny and timing.