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Adobe Sets Sept. 30 Launch for Free Premiere App on iPhone and iPad

The launch shifts Adobe’s mobile strategy to a freemium model built on paid AI credits.

Overview

  • Preorders are live on the App Store, with the ad‑free app offering watermark‑free exports and optional purchases for generative AI credits and extra cloud storage, including listed tiers of $7.99 per month or $69.99 per year.
  • The mobile release brings desktop‑style editing with a multi‑track timeline, unlimited video, audio and text layers, 4K HDR support, automatic captions and stylized subtitles.
  • Firefly integration adds on‑device generative tools to create images, audio and video assets, plus AI audio features such as Enhance Speech and Generative Sound Effects.
  • Creators get one‑tap export to TikTok, YouTube Shorts and Instagram with automatic resizing, and projects can hand off seamlessly to Premiere Pro on desktop.
  • Premiere Rush will be removed from the App Store on September 30 with existing installs supported through September 30, 2026, and an Android version of Premiere is in development without a release date; coverage also highlights privacy concerns from App Store data collection disclosures.