Particle.news
Download on the App Store
11 ARTICLES
·
1h ago

Adobe Sees U.S. Online Holiday Sales Hitting $253.4 Billion as Growth Cools, AI and Mobile Surge

Adobe cites consumers seeking value under economic uncertainty, signaling promotions and payment flexibility will steer where spending concentrates.

A worker moves products during Cyber Monday at Amazon's fulfillment center in Robbinsville, New Jersey, U.S., December 2, 2024. REUTERS/Eduardo Munoz
Workers move products during Cyber Monday at the Amazon's fulfillment center in Robbinsville, New Jersey, U.S., November 27, 2023. REUTERS/Mike Segar/File Photo
SAN DIEGO, CALIFORNIA - DECEMBER 13: Shoppers walk by a Bath & Body Works store at Fashion Valley, an upscale shopping mall on December 13, 2024 in San Diego, California.
Image

Overview

  • Adobe projects Nov. 1–Dec. 31 online sales to rise 5.3% to $253.4 billion, aligning with muted outlooks from other major forecasters.
  • Cyber Monday is forecast to be the top day at $14.2 billion, with Cyber Week expected to generate $43.7 billion, or 17.2% of the season’s total.
  • Generative AI–assisted shopping traffic is expected to jump about 520% and peak in the days before Thanksgiving.
  • Mobile devices are set to account for a record 56.1% of online spending, extending the multi‑year shift away from desktop.
  • Buy now, pay later usage is projected to drive $20.2 billion in spending, while discount depths are seen near last year’s levels and early October deal events could spur about $9 billion.