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Adobe Launches Public Beta of Content Authenticity Web App with AI Opt-Out Feature

The free tool embeds tamper-resistant metadata for creator attribution, editing history, and AI training opt-out, but lacks AI platform commitments to honor the standard.

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Overview

  • Adobe's Content Authenticity web app, now in public beta, uses C2PA standards to embed tamper-resistant metadata for attribution and authenticity in JPEG and PNG files.
  • The app allows creators to attach social media links, track editing history, and signal AI training opt-out, though AI developers have not yet agreed to respect the opt-out feature.
  • LinkedIn integration enables identity verification for enhanced security, while support for video and audio files is planned for future updates.
  • A Chrome extension and inspect tool help recover and display metadata even when hosting platforms strip it, ensuring content remains verifiable.
  • Currently free and requiring only an Adobe account, the app supports bulk tagging of up to 50 images, offering accessibility to both professionals and casual users.