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Adobe Launches India-Focused Initiatives to Propel Creator Economy at WAVES Summit

The company unveiled localized tools, AI innovations, and strategic partnerships aligned with India's 'Create in India, Create for the World' vision, alongside plans for workforce and infrastructure expansion.

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Overview

  • Adobe introduced over one million localized templates in eight Indian languages for Adobe Express, alongside reduced pricing to drive adoption in the growing creator economy.
  • Collaborations with TCS, IICT, and Accenture aim to provide AI-powered tools, free Creative Cloud access, curriculum development, and mentorship for students and educators across India.
  • A partnership with WAVES Bazaar offers discounted Creative Cloud subscriptions and marketing tools, supporting Indian creators in reaching global markets.
  • New AI advancements, including Firefly models for text-to-image and video, and a beta content authenticity app, were unveiled to enhance creative workflows and safeguard digital assets.
  • Adobe confirmed plans to open a new Noida campus by early 2026, reinforcing its commitment to India as its largest workforce hub outside the United States.