Adobe Launches GenStudio and New AI Tools, Partners with Microsoft

Adobe's suite of AI tools, including GenStudio and Firefly, aims to revolutionize content creation and campaign management for brands.

Adobe unveils GenStudio, a comprehensive platform for creating, managing, and measuring marketing campaigns with generative AI.
New 'Structure Reference' feature in Firefly allows for more control over the output of AI-generated images, enhancing brand consistency.
Adobe announces partnership with Microsoft to integrate Adobe Experience Cloud features with Microsoft 365.
Custom Models feature enables businesses to fine-tune Firefly based on their own assets, ensuring on-brand content creation.
Over 20 new generative and creative APIs released, broadening the scope for developers to incorporate AI into custom workflows.