Adobe Launches Free App to Protect Creators from AI Misuse

The new Content Authenticity web app offers creators tools to secure and credit their digital work, addressing concerns over AI-generated content.

Adobe's Content Authenticity web app allows creators to attach 'nutrition labels' to digital content, providing metadata about its origin and authorship.
The app enables creators to opt their work out of AI training databases, though its effectiveness depends on AI companies honoring these preferences.
Content Credentials use digital fingerprinting, invisible watermarking, and cryptographic metadata to ensure the provenance of images, videos, and audio.
Adobe has secured support from major tech companies and platforms, but widespread adoption of Content Credentials remains a challenge.
A public beta for the web app is set to launch in early 2025, with a Chrome extension already available to help users inspect content credentials online.