Overview
- The enterprise offering uses "omni-models" to generate high-fidelity images, video, audio, 3D, and vector assets grounded in a brand or franchise’s universe.
- Adobe says each model is unique to a client and plugs into production workflows, from pre-visualization to final edits in tools like Premiere.
- Initial partners include talent agencies CAA, WME, and UTA, directors David Ayer and Jaume Collet-Serra, and VFX/design firms B5 Studios, Promise Advanced Imagination, and Cantina Creative.
- The company is marketing the product to studios, agencies, and VFX houses rather than consumers, positioning it as "commercially safe" for production use.
- The rollout coincides with the Sundance Film Festival, where Adobe notes its technology supported 85% of selections, reflecting ongoing industry focus on AI’s implications for jobs and copyright.