Overview
- Custom models are built on Adobe's Firefly family, which was trained on licensed data and supports text, images, video, audio, vector graphics, and 3D scenes.
- Adobe says each client's data and outputs remain isolated and owned by the customer to reduce copyright risk.
- Delivery is a hands‑on partnership in which Adobe teams 'surgically reopen' and retrain Firefly for a brand's assets, with initial results typically taking months.
- The service targets the scale problem of modern marketing by generating localized, multi‑format variants from a single campaign while preserving brand rules.
- Adobe is focusing on Fortune 2000 enterprises and cites early work with The Home Depot and Walt Disney Imagineering, with usage‑based pricing rather than seat licenses.