Adobe Introduces New AI Video Tools in Premiere Pro

The software giant is enhancing its video editing suite with AI-powered features for object manipulation and video extension, set to launch in May.

Adobe's upcoming AI video tools in Premiere Pro include features for object addition, removal, and generative extend, enabling more dynamic video editing.
The new tools are part of Adobe's Firefly family of generative AI products, which also includes models for imaging, audio, and 3D.
Content Credentials will be used to tag AI-generated content, ensuring transparency about the origins of digital media.
Adobe is also exploring collaborations with third-party AI vendors like OpenAI to integrate additional video generation models into Premiere Pro.
Pricing details for the new features are still under discussion, with a generative credits system planned for users with paid subscriptions.