Overview

• Adobe projects online spending from November 1 to December 31 to rise 5.3% year over year to $253.4 billion, slowing from last season’s 8.7% gain.
• Cyber Week is expected to generate about 17.2% of the season’s total, or $43.7 billion, with Cyber Monday projected at $14.2 billion.
• Mobile devices are set to account for 56.1% of online holiday sales, reflecting a continued shift from desktop shopping.
• Discounting is forecast to track last year’s levels, peaking near 28% for electronics and 27% for toys as retailers target value-focused shoppers.
• Adobe anticipates a 520% surge in generative-AI shopping research traffic and about a $2 billion increase in buy now, pay later spending.