Overview

• Ray3 is now live inside the Firefly app and on Luma’s Dream Machine under a two‑week exclusivity window.
• Paid Firefly and Creative Cloud Pro customers get unlimited Ray3 generations through October 1.
• Ray3 generates up to 10‑second clips and supports native 10‑, 12‑ and 16‑bit HDR ACES2065‑1 EXR, with draft mode, native 1080p and neural 4K upscaling.
• Built on a multimodal reasoning system, the model plans coherent scenes, maintains character consistency and produces more natural motion.
• Firefly embeds Ray3 in Text to Video and Boards with Creative Cloud sync, and Adobe applies Content Credentials plus a pledge not to use partner outputs for training.