Overview

• Luma AI’s Ray3 video model is now live in Adobe Firefly and Luma’s Dream Machine, with Adobe the first third-party platform to offer it.
• For two weeks, access is exclusive to Firefly and Dream Machine, and paid Firefly or Creative Cloud Pro customers get unlimited Ray3 generations until October 1.
• Ray3 is described as a multimodal reasoning model that plans scenes, maintains character consistency, and produces more natural motion in clips up to 10 seconds.
• The model supports professional HDR ACES2065-1 EXR output, offers Draft Mode, keyframe control, an Extend tool, still-image animation, native 1080p for select partners, and neural upscaling to 4K.
• Adobe frames this as part of expanding Firefly into a multi-model ecosystem, with Content Credentials on AI outputs and a policy that partner results are not used to train generative models.