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Adidas Unveils Dame X Signature Sneaker at $90

The ‘Dame’s Light’ colorway begins a staggered rollout of new models during Lillard’s free agency.

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Overview

  • Damian Lillard entered unrestricted free agency after the Milwaukee Bucks waived him earlier this week.
  • Adidas released the Dame X “Dame’s Light” today at $90, making it the first signature basketball sneaker from the brand priced below $100.
  • The shoe incorporates a stretch-woven upper with wavy overlays, a Lightstrike midsole and a multidirectional generative rubber outsole for high-performance support.
  • Adidas plans to introduce three additional colorways—Brookfield, Zero Metallic and Dollar Red—in the coming weeks via its app and select retailers.
  • Lillard specifically set the $90 price to expand access to elite court footwear for his fans without compromising on technology.