Overview

• Damian Lillard entered unrestricted free agency after the Milwaukee Bucks waived him earlier this week.
• Adidas released the Dame X “Dame’s Light” today at $90, making it the first signature basketball sneaker from the brand priced below $100.
• The shoe incorporates a stretch-woven upper with wavy overlays, a Lightstrike midsole and a multidirectional generative rubber outsole for high-performance support.
• Adidas plans to introduce three additional colorways—Brookfield, Zero Metallic and Dollar Red—in the coming weeks via its app and select retailers.
• Lillard specifically set the $90 price to expand access to elite court footwear for his fans without compromising on technology.