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Adidas Unites Messi and Mahomes in New “You Got This” Campaign

The ad frames athletic friendship as the driving force behind Adidas’ latest cross-sport marketing push

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Overview

  • Adidas released the 45-second “You Got This” commercial on June 12, 2025, ahead of the FIFA Club World Cup kickoff.
  • Lionel Messi and Patrick Mahomes compete in a friendly treadmill challenge that highlights mutual encouragement.
  • Following the shoot, the two stars exchanged autographed jerseys to commemorate their on-camera camaraderie.
  • The spot showcases Adidas’ Adizero EVO SL training shoes as part of a broader effort to bridge soccer and football cultures.
  • Directed by Ryan Booth with creative contributions from Mark Fitzloff and Rob Palmer, the campaign builds on the brand’s February 2024 launch.