Adidas to Sell Remainder of Yeezy Inventory, Donate Proceeds to Social Justice Groups
- Adidas is selling leftover Yeezy sneakers to resolve a $1.3 billion inventory problem caused by severing ties with Kanye West over antisemitic remarks.
- Adidas ended its partnership with Kanye West in October 2022, resulting in the termination of Yeezy branded products and a loss of $1.5 billion from West's net worth.
- The first batch of Adidas’ remaining Yeezys went on sale on Wednesday through Adidas’ app “Confirmed”.
- Part of the profits will be donated to organizations including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change.
- Adidas reported a loss of 600 million euros ($655 million) in sales for the last three months of 2022 due to cutting ties with Kanye West.