Overview
- Shares fell about 8% in Frankfurt after the guidance, which some analysts said was slightly weaker than expected.
- The company forecasts high-single-digit, currency-neutral revenue growth in 2026, adding roughly €2 billion in sales.
- Management said the outlook already factors an approximately €400 million hit from U.S. tariffs and adverse currency moves.
- For 2025, Adidas reported Q4 net sales up 11% to €6.08 billion and full-year net sales of €24.81 billion (up 13% currency-neutral).
- Operating profit reached €2.06 billion for 2025, with Q4 operating profit at €164 million, and the board extended CEO Bjorn Gulden’s contract to 2030, proposed Nassef Sawiris as chairman, and proposed lifting the dividend to €2.80 per share.