Overview

• Adidas will serve as official apparel partner for the Revolut Audi F1 team from 2026 as Audi assumes the Sauber entry.
• The agreement spans high-performance kit for drivers Nico Hülkenberg and Gabriel Bortoleto, engineers and crew, plus a global fan collection slated before the first race, reportedly in February 2026.
• Both companies frame the tie-up as a co-creative effort focused on performance and cultural relevance rather than a simple logo placement.
• Adidas expands beyond its 2025 partnership with Mercedes by adding Audi for 2026, ending this season’s single-team exclusivity.
• Reported figures from Bild indicate Adidas will pay Audi about €25 million per year, roughly €5 million less than its Mercedes deal.