Overview
- Revenue reached a quarterly record of €6.63 billion and operating profit rose 23% to €736 million, even with a stronger euro reducing Q3 sales by more than €300 million.
- Adidas lifted its full-year operating profit outlook to about €2 billion and now guides to roughly 9% currency‑neutral revenue growth.
- North America was the laggard with reported sales down about 5% to €1.3 billion, reflecting the Yeezy exit, a weak dollar and cautious ordering by U.S. retailers.
- The company expects roughly €120 million in 2025 tariff costs, mostly late in the year, after trimming the hit through price increases on premium items such as raising the Samba to $100 and by shifting some sourcing for U.S.-bound goods.
- Growth broadened beyond terrace sneakers as running expanded by more than 30% and football logged strong double‑digit gains, with efforts to diversify including a Superstar relaunch and new collaborations.