Adidas sells $400M in Yeezys, donates proceeds to fight hate
- Adidas made $437M selling remaining Yeezy inventory after dropping Kanye West over antisemitic comments.
- The Yeezy sales exceeded expectations and helped offset losses from the partnership ending.
- Adidas plans to donate a significant portion of the proceeds to organizations combating antisemitism.
- Reactions from Jewish groups and individuals have been mixed, but most see it as a positive step.
- Adidas expects to continue selling Yeezy inventory this year, generating funds to donate against hate and discrimination.