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Adidas sells $400M in Yeezys, donates proceeds to fight hate

  • Adidas made $437M selling remaining Yeezy inventory after dropping Kanye West over antisemitic comments.
  • The Yeezy sales exceeded expectations and helped offset losses from the partnership ending.
  • Adidas plans to donate a significant portion of the proceeds to organizations combating antisemitism.
  • Reactions from Jewish groups and individuals have been mixed, but most see it as a positive step.
  • Adidas expects to continue selling Yeezy inventory this year, generating funds to donate against hate and discrimination.
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