Adidas Reports Strong Sales Growth Driven by Retro Shoe Demand

Despite previous losses, Adidas sees a surge in profits and sales, particularly in Europe and China, fueled by the popularity of its Samba and Gazelle sneakers.

Adidas's first-quarter sales show significant growth, with an 8% increase in currency-neutral revenues.
The company's operating profits surged to €336m, up from €60m in the same period last year, driven by strong demand for its terrace shoes.
Sales of Adidas's Samba and Gazelle sneakers remain robust, countering fears that public figures could negatively impact their popularity.
Despite a decline in North American sales, Adidas's overall performance is buoyed by strong results in Europe and China.
Adidas continues to manage the aftermath of its break with Kanye West, with plans to sell off remaining Yeezy stock and donate part of the proceeds to anti-hate charities.