Adidas Reports Strong Recovery Following 'Yeezy' Fallout

The sportswear giant forecasts significant growth in 2025 after resolving challenges linked to its terminated partnership with Kanye West.

Adidas projects an operating profit of €1.7 to €1.8 billion for 2025, with revenue expected to grow by a high single-digit percentage on a currency-neutral basis.
In 2024, Adidas achieved €23.7 billion in revenue, an 11% increase from 2023, and an operating profit of €1.3 billion, up from €268 million the previous year.
The company recorded a net profit of €832 million in 2024, rebounding from a €58 million loss in 2023, driven in part by the sale of remaining 'Yeezy' inventory.
Adidas severed ties with Kanye West in 2023 due to his antisemitic and racist remarks, which had caused significant financial losses for the company that year.
Speculation surrounds potential restructuring at Adidas, with reports suggesting a 10% workforce reduction at its Herzogenaurach headquarters to streamline operations.