Adidas Reports Strong Q4 Growth with 19% Revenue Increase

The sportswear giant exceeded expectations in 2024, achieving 12% annual growth and forecasting continued gains in 2025.

Adidas recorded a 19% increase in fourth-quarter revenue for 2024, reaching €5.97 billion, surpassing analyst expectations of €5.72 billion.
Annual sales for 2024 grew by 12% to €23.68 billion, driven by double-digit growth in Europe, Greater China, and emerging markets.
The company successfully sold off its remaining Yeezy inventory by the end of 2024, generating €650 million in revenue from these sales during the year.
Despite a full-year decline of 1.6% in North American sales, the region saw a rebound with 15% growth in Q4 2024.
Adidas forecasts high single-digit growth in revenue for 2025 and projects operating profits to rise to between €1.7 billion and €1.8 billion.