Adidas Reports Strong Growth, Exceeds 2024 Projections

The sportswear giant posted a 24% revenue increase in Q4 and surpassed both analyst and internal expectations for the year.

Adidas achieved a 24% increase in Q4 revenue, reaching nearly €6 billion, surpassing analysts' forecast of €5.35 billion.
Currency-adjusted growth for Q4 was 19%, reflecting resilience in a challenging retail environment.
The company's annual revenue grew 11% to €23.7 billion, with currency-adjusted growth of 12%, exceeding internal targets.
Operating profit for 2024 reached €1.3 billion, a significant improvement from €268 million in 2023.
CEO Björn Gulden expressed optimism for continued growth and market share expansion despite ongoing economic uncertainties.