Adidas Reports Strong 2024 Growth but Faces Challenges in 2025

The sportswear giant saw 12% sales growth in 2024 but lowered its profit forecast for 2025, citing economic uncertainty and U.S. tariffs.

Adidas achieved €23.68 billion in revenue for 2024, exceeding its forecast of 10% growth with a 12% increase year-over-year.
The company sold its remaining Yeezy inventory in 2024, generating €650 million in revenue, with a portion of profits donated to organizations combating antisemitism.
North America sales declined 1.6% in 2024 due to the end of Yeezy sales, but Q4 saw a 15% rebound in the region, signaling recovery.
Adidas projects high single-digit sales growth in 2025 but lowered its profit forecast to €1.7–€1.8 billion, citing potential impacts from U.S. tariffs and inflation concerns.
CEO Bjorn Gulden emphasized plans to grow market share globally, leveraging retro sneaker successes like the Samba and Gazelle while seeking new product opportunities.