Adidas Removes Bella Hadid from Campaign After Backlash Over 1972 Munich Olympics
The sportswear giant faced criticism for featuring the pro-Palestinian model in a campaign linked to a tragic historical event.
- Adidas launched a campaign for the SL72 shoe, originally introduced at the 1972 Munich Olympics.
- The campaign featured Bella Hadid, a vocal supporter of Palestinian rights, sparking controversy.
- Jewish organizations and Israeli officials condemned the choice, citing Hadid's past anti-Israel statements.
- Adidas apologized for any distress caused and announced revisions to the campaign.
- The company will continue the SL72 campaign with other celebrities.
NBC News 
BBC 
Evening Standard 
Deadline 
Sky News 
Los Angeles Times 
Haaretz 
Al Jazeera 
People 
NDTV 
New York Post 
The Daily Beast 
Le Monde 
CNN 
Associated Press 
The Telegraph 
Page Six New York Post 
TMZ 
Fox Business 
USA TODAY USA TODAY New York Post 
TheWrap 
Jewish Telegraphic Agency 
The Hollywood Reporter 
The Forward 
Newsweek Haaretz 