Overview

• Adidas posted a currency-adjusted Q1 revenue increase of 13% to €6.15 billion, driven by strong demand across markets and channels.
• Operating profit soared by 82% to €610 million, with an operating margin reaching 9.9%, up from 6.2% a year earlier.
• The company raised its full-year operating profit guidance to €1.7–1.8 billion, while analysts project even higher earnings of €2.07 billion.
• Residual Yeezy inventory sales contributed four percentage points to revenue growth, underscoring the brand’s continued impact despite the partnership's termination.
• Adidas outperformed key competitors, with Nike reporting a 9% revenue decline and Puma lowering its annual outlook.