Overview
- Adidas disclosed Tuesday that preliminary Q3 revenue hit a record €7.25 billion and operating profit rose about 37% to roughly €1.0 billion, the highest quarterly profit in the company’s history.
- The company raised its full-year 2026 operating-profit guidance from about €2.3 billion to €2.5 billion, citing a one-off roughly €200 million US import-duty refund as a key driver.
- Gross margin expanded by 2.5 percentage points to 54.3%, driven by stronger full-price sales that helped offset negative currency effects.
- Management said it will front-load about €100 million of planned spending into Q4 for items such as IT and logistics, while saying some lifestyle footwear segments still face high inventories and discounting.
- Analysts at firms including RBC and JPMorgan reacted positively and will watch Q4 momentum and whether lower discounting can push the company closer to a possible €2.6 billion operating profit next year.