Overview

• Adidas removed ads featuring Bella Hadid for its SL72 sneakers after criticism from Jewish groups and the Israeli government.
• The controversy stems from the 1972 Munich Olympics, where Palestinian militants killed 11 Israeli athletes and a German police officer.
• Hadid, known for her pro-Palestinian activism, was criticized as an inappropriate choice for the campaign.
• Adidas issued multiple apologies, calling the campaign an 'unintentional mistake' and pledging to revise it.
• Hadid has reportedly hired legal counsel to address the negative impact on her reputation.