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Adidas Plans to Sell Remaining Yeezy Inventory, Donate Proceeds to Charity

  • Adidas will sell its remaining Yeezy merchandise and donate the proceeds to charity after ending its partnership with Kanye West.
  • Adidas considered destroying the unsold inventory but decided against it due to environmental and financial concerns.
  • The sale of the inventory could help minimize substantial financial losses for Adidas due to the termination of the Yeezy partnership.
  • Adidas CEO Bjorn Gulden announced the plan but did not specify which charities will receive donations or when the sales will start.
  • The decision comes after Adidas faced backlash for its partnership with West despite knowledge of his problematic behavior and controversial statements.
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