Adidas Plans to Sell Remaining Yeezy Inventory, Donate Proceeds to Charity
- Adidas will sell its remaining Yeezy merchandise and donate the proceeds to charity after ending its partnership with Kanye West.
- Adidas considered destroying the unsold inventory but decided against it due to environmental and financial concerns.
- The sale of the inventory could help minimize substantial financial losses for Adidas due to the termination of the Yeezy partnership.
- Adidas CEO Bjorn Gulden announced the plan but did not specify which charities will receive donations or when the sales will start.
- The decision comes after Adidas faced backlash for its partnership with West despite knowledge of his problematic behavior and controversial statements.