Adidas Partners with Mercedes-AMG PETRONAS F1 Team in Multi-Year Deal

The collaboration marks Adidas' entry into Formula 1, providing performance and lifestyle apparel for Mercedes' post-Hamilton era.

Adidas replaces Puma as the official kit supplier for the Mercedes-AMG PETRONAS Formula 1 team in a multi-year partnership.
The deal includes specially designed team kits for drivers, engineers, and mechanics, as well as fan apparel with limited edition releases starting February 2025.
Mercedes describes the partnership as a step toward innovation and style as the team transitions into a new chapter following Lewis Hamilton's move to Ferrari.
18-year-old Italian rookie Kimi Antonelli joins Mercedes, partnering with George Russell for the upcoming Formula 1 season.
Adidas aims to bring a fresh perspective to Formula 1, combining performance-driven designs with lifestyle products to attract a new generation of fans.