Overview
- Following Germany's 7–1 win on Sunday, a sharp spike in online personalization orders produced an error saying the character 'V' was out of stock for names including Kai Havertz, Deniz Undav and Aleksandar Pavlović.
- Adidas confirmed the shortage was temporary, said the shortfall was driven by high demand for those players' flockings, and reported it worked with the DFB's flocking partner 11teamsports to resolve the issue.
- Several retailers and Adidas flagship stores, notably the Ku'damm store in Berlin, continued to offer on-site flocking so fans could get personalized shirts despite the online glitch.
- By June 17 the company and multiple outlets reported the affected name options were back online or would be restored shortly, while standard lead times for custom orders remain in place.
- The incident highlights heavy World Cup merchandise demand — Adidas says tournament-related revenue is about €1 billion — and shows how narrow supply points in customization can disrupt online sales during peak periods.