Overview
- North America’s 8% year-on-year increase for the Adidas brand excludes currency effects and was the company’s weakest regional growth in the quarter.
- Including the discontinued Yeezy line, third-quarter North America revenue fell 5% from a year earlier.
- Adidas lifted its annual profit outlook last week after preliminary results indicated tariff costs were partly offset.
- The company raised U.S. prices, with Samba sneakers now starting at $100 on its site after previously listing from about $90.
- Group sales excluding Yeezy rose 12% in currency-neutral terms, the stronger euro reduced reported revenue by over €300 million, and the running segment grew 30%.