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Adidas Lifts 2025 Profit Outlook After Record Q3 Sales

Management says measures reduced the hit from U.S. tariffs, supporting the upgrade.

Overview

  • Currency-adjusted third-quarter revenue rose 8% to about €6.6 billion, the highest quarterly revenue in the company’s history.
  • Preliminary operating profit increased to €736 million from €598 million.
  • Full-year guidance now targets roughly €2 billion in operating profit and about 9% currency-adjusted revenue growth.
  • Year-on-year comparisons are affected by 2024 Yeezy sell-downs; excluding that impact, Q3 revenue grew 12% on a currency-adjusted basis.
  • Adidas plans to release final third-quarter results on 29 October.