Adidas Faces Backlash and Legal Threats Over Controversial 1972 Munich Olympics

Bella Hadid, among other partners, has initiated legal action against Adidas for their lack of accountability and the distressing associations made with the Munich Massacre.

Adidas issued multiple apologies for the campaign, acknowledging unintended connections to the 1972 Munich Massacre.
Bella Hadid, a model of Palestinian descent, has hired legal counsel to sue Adidas, citing the campaign's damaging impact.
The campaign featured the SL72 sneakers, originally designed for the 1972 Munich Olympics, a tragic event where 11 Israeli athletes were killed.
The inclusion of Hadid, who has been vocal about her pro-Palestinian stance, drew significant criticism from pro-Israel groups.
Adidas has since pulled the campaign and is revising its promotional strategy amidst the ongoing controversy.