Overview

• Listed as the ADIDAS ORIGINALS DIRNDL KLEID, the piece comes in Chalk White and Black, with the white option still widely available online.
• Design details include integrated sleeves that remove the need for a blouse plus a reversible apron that extends the styling options.
• Social media reaction ranges from praise for a fresh look to criticism that it departs from Dirndl convention for the Wiesn.
• The release lands days before the 20 September Oktoberfest start, positioning a global sports brand in Bavaria’s seasonal Trachten market.
• Coverage also highlights alternatives for festivalgoers such as secondhand purchases and short-term rentals in Munich to manage costs.