Overview

• Adidas has released a Dirndl for Oktoberfest 2025, offering two versions for this season.
• The Black model is reported to be nearly sold out in many outlets, indicating brisk early demand.
• The dress blends traditional tailoring with athletic elements such as integrated sleeves, a stand-up collar, and a zipper replacing conventional lacing.
• Adidas’ three stripes feature on the shoulders and apron hems, and the package includes a reversible apron for two styling options.
• Coverage describes split opinions over authenticity and taste, noting color names and styling that nod to national-team and referee motifs within Adidas’s broader fashion crossovers.