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Adidas Cuts India Team Jerseys 80% After Reported Dream11 Exit Before Asia Cup

With bids for a replacement sponsor open until mid-September, India is set to begin the Asia Cup without a logo on the shirt.

Overview

  • The official FW24 T20 jersey and the Indian women’s 2025 Test jersey are listed at ₹1,199 on Adidas’ site, down from ₹5,999.
  • Adidas is clearing jerseys that carry Dream11 branding after reports that the fantasy-sports firm ended its deal in August under India’s new online gaming law.
  • Dream11’s sponsorship, reportedly worth ₹358 crore through 2026, has not been formally addressed by the company or the BCCI in public statements.
  • The BCCI has issued an Invitation to Tender for a new jersey sponsor, with submissions due in mid-September, so no commercial logo will appear at the tournament’s start.
  • The Asia Cup begins September 9 in the UAE, with Suryakumar Yadav’s side opening on September 10 against the UAE in Dubai and facing Pakistan on September 14.